An opportunity to communicate.

Get in touch. Add news items, sales and promotions to your web site.

Even if you are not a typical shopping cart site that wants to drive immediate sales you can still use the festive season as a trigger for getting back in contact with your customers.

Tell them when you will or will not be available to take calls, orders and chat about ways you can work together.

Tell them that you appreciate their support and help during the past year, and that you are looking forward to working with them again.

Share the festive spirit and love your customers. Current and prospective.

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People everywhere are busy. Busy getting kids ready for school, busy making sure dinner doesn’t burn, running off to the next important meeting. Always busy, some times frantic!

This gives you and your website only a very small limited time slot in their day to get your message across, clearly.

20 seconds.

That’s all you get of peoples time, in which they make an important decision – Stay or Leave.

Get your message to the front of you site, and at the top of each page, to ensure no matter where visitors enter your site they still have a ’summary’ or elevator pitch version of why they should visit, buy or work with you.

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If I was to try to log into your email address, your website control panel, your facebook account, or twitter profile, would I be able to guess your password?

Odds are that you have been given, or even chosen, at least one password during your time online that involved one of the following words:

• your name
• your first borns’ name
• your date of birth (letters or numbers)
• your pets name
• your favourite sports team or 
• your favourite television star

Not forgetting the “not-so-secret” secret questions that others can guess to have your password reset.

To save yourself from people (with undoubtedly malicious intent) from accessing your valuable information: Be sure to use STRONG PASSWORDS.

Okay, Okay. I hear you. “So what makes a password STRONG?”

A combination of:

• Numbers
• Lowercase Letters
• Uppercase Letters and
• Symbols

Guessing a combination of the elements above, such as “x#F6:5tb!” is much harder for strangers to guess than discovering that your childs’ name is Jayden or Sarah. Or that you absolutely adore the AFL team the “Essendon Bombers“.

BONUS TIP: Having a longer password also makes it harder for people to guess your password, try keeping your passwords above 8 or 10 characters long. (But be sure to remember it yourself!)

If you want to check how well your password ranks, check out this nifty strength check tool provided by Microsoft.

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I am often asked “What Domain Should I Register?” and my answer is always the same. Your ‘business name’, or your ‘product name’. Always both the Australian .com.au version and the American or international standard .com version too.

www.YourBusiness.com and
www.YourBusiness.com.au 

for general websites about your business, and how you can help your cusotmers

www.YourBusinessProduct.com and
www.YourBusinessProduct.com.au 

for specific sites about a particular product or service you offer your customers.

Securing the .com and .com.au versions ensures that you are in control of the dominant space for your offering, and that a competitor cannot register the other domin version and benefit from any traffic caused by potential customers forgeting to type in the .au portion of your address.

Sure there are many other domain extensions, .org, .mobi, .co.uk. If you are an Australian business owner looking for a website to dominate the local market I would strongly recommend registering the .com.au and .com versions before considering the other options.

The small additional investment is well worth the peace of mind.

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